Why Women are Ruling the Adult-Use Cannabis Industry
Are women transforming the adult-use cannabis industry? The simple answer is yes–they are! Women are finding it easier to break into the adult-use cannabis industry as compared to other industries. Female entrepreneurs are focusing heavily on this industry and are being recognized as a powerful force who are accomplishing many great things.
According to a recent survey, 27% of executives in adult-Use cannabis are female as compared to the 23% of executive positions held by women across all other industries nationwide. In short, the cannabis industry is providing a welcoming environment for female entrepreneurs.
The success of these executives is driving initiatives such as “Miss Grass” which is a Lifestyle Website geared toward female adult-use consumers. Its mission is to “educate on the science, the history, the culture, and the products that work best — all in the spirit of conscious consumption.”
Women are definitely behind the success of cannabis products geared towards health and well-being. One of the best examples is cannabis-infused bath bombs and lotions by Kush Queen. The company is run by Olivia Alexander an accomplished and impressive entrepreneur.
Dina Browner is an icon within the California medical cannabis movement. She opened one of the first dispensaries in California and believes she was the inspiration for the hit TV series “Weeds.”
According to Hilda Gerhart, Owner of Fire Flower Farm “cannabis has a lot to tell us throughout its life cycle, which is a completely different magic.” She is an accomplished cannabis cultivator who credits her career for providing her with positivity while being treated for thyroid cancer.
Bridget Hennessey is VP of Government Relations for Weedmaps. In addition to supporting social justice, the company’s mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, Weedmaps has been a driving force behind many of the legislative changes that have occurred over the past 10 years.
These accomplished female executives are supporting and advising other women who are looking to build careers in the adult-use cannabis industry. As a result, there is a new wave coming of female cannabis executives who will continue to grow, influence and transform the cannabis industry.