Maya Elisabeth, one of the leading “canna-businesswomen” in the field (whose own award-winning line of edibles is sold right here in sunny-cold San Francisco) has teamed up with famed comedian Whoopi Goldberg to launch a line of marijuana products for relieving menstrual cramps.
The company, Maya & Whoopi, will offer cannabis topical rubs, tinctures, edibles and a THC-infused bath soak that it describes as “profoundly relaxing.” I can imagine soaking in a tub with this product, beset by scented candles, your favorite jams (and perhaps a lit joint) would be tantamount to what Buddhists call bliss.
In an interview with Vanity Fair, The View co-host said she wanted to create a product for women that was discreet, provided relief, and wouldn’t leave you super-glued to your couch.
“For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort,” Goldberg told the magazine. “Smoking a joint is fine, but most people can’t smoke a joint and go to work.”
Like many other comedians, Goldberg is no stranger to cannabis, although this is her first foray into the quasi-legal marijuana market.
In 2014, she wrote in The Cannabist about her love of her kush-filled vape pen, which Goldberg says gives her relief from glaucoma-related headaches.
Emboldened by the effects that cannabis provided her, Goldberg sought to find products that would treat menstrual pain. After finding no one had a lock on the market for menstrual pain (many industry experts still considered it a “niche”), Goldberg teamed with Elisabeth.
“I have grown granddaughters who have severe cramps, so I said this is what I want to work on.”
The pairs plan to launch their product later this April. For now, due to the lingering Federal ban on controlled substances, as well as states own hodgepodge of marijuana laws, Whoopi & Maya will only be available in California.