Snoop Dogg, rap icon, stoner messiah, perhaps one of the biggest pot icons alive-joined forces with his VHI cooking partner and veritable straight woman Martha Stewart this past Super Bowl Sunday to promote T-Mobile–but naturally the subject quickly switched to weed.
In the 30 second commercial Martha seems shocked at how affordable T-Mobile is, claiming that the phone company “Is everything”. Like most high folks, Snoop agrees–to an extent.
“You could say T-Mobile is like… “
Martha throws out a playful list of cannabis puns such as “purple, cushy throw pillows”, “herb-roasted lamb chops” and my favorite, “can-of-bisque” as Snoop searches through his pockets in vain; without either one of them ever once directly referencing the plant itself.
While the movement to decriminalize and in some respects legalize cannabis across the country has gained traction, the implications of mainstreaming marijuana through a Superbowl commercial is huge. And although SuperBowl ads are known for pushing creative boundaries, cannabis has never been one of them.
Personally, I’m glad to see cannabis go this mainstream, as people are less stigmatized to seek the safer and healthier way to celebrate their favorite team on game day. I hope to see more of this in the media, as well as more perspectives that speak to the medicinal, and not merely subcultural, aspects of this intriguing plant.