I‘m not much of a beer drinker, but I admit when I do enjoy one it’s usually an IPA. It’s for good reason that in 2015 IPA 12-packs were number-one among beer packages sold in the Bay Area–they taste damn good.
One cause of this may be Lagunaita’s approach to innovation and workforce morale. Tony Magee, founder of Lagunitas Brewing Company, proudly proclaims his use of waking and baking with cannabis every morning. This creative tool extends to all staff members if they so wish.
“The brewery is split 50/50 between burners and non-burners,” said Magee in an interview with MerryJane. “But there’s no space between us, that’s the funniest part.”
The MerryJane video below signals a new legitimacy to the growing pot industry, where hip West Coast breweries and Cannabis collectives (or simply aspects of cannabis culture) merge to form something unique within the industry.
By sharing his story, Magee hopes to dispel the myth that stoners are lazy and unproductive but rather people like him. In the video, Magee talks about how he uses his high as a chance to tap into his art at Lagunitas.
McGee uses a Pax 2 Vaporizer and says cannabis “helps you listen, if I’m trying to think of what the business needs to do next, you got to listen. At least that’s my approach.”